Case Study: All Around Auto Care

All Around Auto Care opened its doors in Castle Rock just months ago. Owner, Johnathan Douglas has been in the auto repair business for many years operating his facility in Westminster, CO.

“I wanted to open a shop in my hometown of Castle Rock,” said Douglas. “I live here, play here and have created many friendships in Castle Rock so it only made sense to open a repair facility here,” he added.

All Around Auto Care however is known for doing much more than just repair and maintenance. They have built a reputation around Colorado for being a premiere 4X4 shop, diesel shop, hybrid experts, and even the ‘go-to’ shop for performance tuning and more.

“We are a true concierge service,” said Douglas. “We do everything for quick oil changes, car wraps, auto detailing and complex engine rebuilds, transmission repairs and customizations.”

When Castle Rock Advertising was approached by All Around Auto Care to help launch their brand in the Castle Rock market, there was virtually no digital footprint.

“While Castle Rock is a big social media town, Google trumps social ten fold,” said Castle Rock Advertising CEO, Sean Hakes. “Not ranking highly in the search engines is a lot like business suicide,” he added.

Sean and his team at Castle Rock Advertising worked diligently to create an awareness campaign on social media while quietly building his online presence on Google. All Around Auto Care became a 3-month premiere sponsor of Castle Rock Talk, a popular social media group with over 13,000 members.

Since taking over the All Around Auto Care search engine optimization campaign, rankings have sky-rocked. In fact, today – All Around Auto Care ranks #1 in Google for many critical keywords like Castle Rock Auto Repair among others. The screen shot above represents overall ranking growth. In Google, rankings are up over 226 positions in Google, and 154 in Bing resulting in massive market penetration in a few short months.

SEO is an on-going marketing tactic and there’s always room to grow and improve. Not to mention, competitors are going after the same keywords so it’s critical that we continue to stay ahead of what the competition is doing.

Feeling motivated to dominate your local competition? Call Sean today at 303-731-6588 for a friendly free SEO consultation.